This study was conducted to examine the factors that affect consumers’ impulsive buying behavior. The research was based on a field survey of 470 customers of Riyadh, Makkah, and Jeddah. Promotional offers, window display, mannequin display, store atmosphere and were the variables used in the study to find out how they affect consumers’ impulsive buying behavior. Simple linear regression was used as the statistical tool for data analysis. The findings highlighted that promotional offer, window display, mannequin display, and store atmosphere trigger consumers’ impulsive buying. The research will surely be useful to supermarkets of the selected cities as they know the things that they have to incorporate to increase sales and customers’ satisfaction.

Keywords: Consumer, Impulsive, Buying behaviour, Regression, Supermarkets, Saudi Arabia.

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Source of Funding:

This study did not receive any grant from funding agencies in the public, commercial, or not-for-profit sectors.

Competing Interests Statement:

The author declares having no competing interest with any party concerned during this publication.

Consent for publication:

The author declares that he consented to the publication of this study.